EDI 885: Retail Account Characteristics
EDI 885 Definition
The EDI 885 transaction set is used within the retail industry to communicate detailed information about retail account characteristics to suppliers or manufacturers. This document outlines specific attributes and requirements of a retail account, including store demographics, physical characteristics, product mix, and operational practices. The EDI 885 enables suppliers and manufacturers to tailor their product offerings, distribution strategies, and marketing efforts to meet the unique needs of each retail account.
What is EDI 885 Used for?
Retailers use the EDI 885 to provide suppliers and manufacturers with comprehensive details about their retail locations, including store size, location type, customer demographics, and product preferences. This information helps suppliers and manufacturers understand the retailer’s market, optimize product assortments, and align distribution and marketing strategies accordingly. It is particularly useful for planning new product introductions, promotional activities, and distribution logistics.
Key Elements of EDI 885
An EDI 885 document typically includes key elements to effectively convey retail account characteristics:
- Transaction Set Header and Trailer: Marks the beginning and end of the EDI 885 document, encapsulating the retail account characteristics.
- Account Identification: Information about the retail account, including account number and store identifiers.
- Store Demographics: Detailed demographics of the store's customer base, including age, income levels, and purchasing habits.
- Physical Characteristics: Descriptions of the store's physical layout, size, and location type (e.g., urban, suburban, rural).
- Product Mix: Information on the types of products carried, preferred brands, and product categories.
- Operational Practices: Details on store operations, including delivery preferences, stocking practices, and sales promotion strategies.
Benefits of EDI 885
Utilizing the EDI 885 document offers several advantages:
- Targeted Product Offerings: Allows suppliers to customize their product offerings to meet the specific needs of each retail account.
- Improved Distribution Efficiency: Helps in planning efficient distribution strategies based on the physical and operational characteristics of retail accounts.
- Enhanced Marketing Efforts: Supports targeted marketing and promotional activities by providing insights into customer demographics and product preferences.
- Strategic Planning: Facilitates strategic planning for new product introductions and market expansions based on detailed retail account information.
EDI 885 Document Example
Here’s a simplified example of what an EDI 885 might look like in raw data format:
ST*885*0001
BGN*00*AccountNumber*20241130
N1*ST*Retail Store Name*1*456 Retailer Avenue*City*ST*67890
DMG*D8*1980*F
N1*ST*Location Type*2*Urban
PCT*77*Product Mix Percentage
LM*1*Operational Practices
LQ*AA*Delivery Window
SE*8*0001
Guide to EDI 885 Terms and Elements:
- ST (Transaction Set Header): Initiates the EDI 885 document, identified by a unique control number.
- BGN (Beginning Segment): Provides basic information about the retail account characteristics report, including the account number and date.
- N1 (Name): Identifies the retail store and its location, including address information.
- DMG (Demographic Information): Provides demographic information of the store's customer base.
- PCT (Percentage as Decimal): Indicates the percentage of product mix carried by the store.
- LM (Code Source Information): Introduces a list of operational practices.
- LQ (Industry Code): Specifies operational practices, such as delivery preferences.
- SE (Transaction Set Trailer): Concludes the EDI 885 document, ensuring completeness and accuracy.
This example is designed to give a basic understanding of how an EDI 885 document might look, including the types of information it conveys. Remember, the actual implementation might vary based on specific business needs and partnerships.
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Ready to enhance your retail management with precise account data using EDI 885? Contact Comparatio today to discover how our EDI solutions can refine your retail account setup and maintenance, improve data accuracy, and streamline operations.
